DJ
Case study

Conservation · Wildlife · 2021

WWF: Do Your Part

A micro-awareness app for endangered species

Client

WWF

Role

Product Design, DM971

Sector

Conservation · Wildlife

Timeline

2021

Services

  • UX/UI Design
  • Awareness Campaign
  • Micro-learning Journeys
WWF: Do Your Part
Impact
12+
Species featured
50K+
People reached in phase 1
100%
Organic participation
The problem

WWF needed to connect with everyday people, not only donors and activists, and help them understand the threats facing tigers, rhinos, pangolins, turtles and more.

The experience had to work for kids and busy professionals alike, and in low-data regions.

What I did

We designed a mobile-first campaign app built around three verbs: learn, act, share.

  1. [ 01 ]

    Learn

    Every user receives a species card and daily micro-lessons: awareness in small, memorable doses.

  2. [ 02 ]

    Act & share

    A social badge turns curiosity into advocacy that people want to share.

  3. [ 03 ]

    Zero friction

    No forms, no logins. Fast-loading and data-light so it works anywhere.

Campaign
Campaign
App flow
App flow
Feature screens
Feature screens
Final campaign
Final campaign
The outcome

50K+ people reached organically in the first phase. Users weren't just informed, they became advocates.

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