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Case study

Aviation · Smart Cities · 2024

NEOM Bay Airport

Unified travel apps from gate to ground

Client

NEOM Mobility

Role

Manager, Product Design (Design Lead)

Sector

Aviation · Smart Cities

Timeline

2024

Services

  • Product Design
  • Digital Strategy
  • Interactive Prototypes
NEOM Bay Airport
Impact
5
Mobile apps across passenger and operations journeys
6 mo
Design duration, delivered June 2024
3×
Smoother, hassle-free transit
The problem

Airports are fast, stressful environments where passengers juggle separate touchpoints for check-in, boarding, arrivals and departures, and operations teams work across just as many disconnected tools.

NEOM wanted a human-first digital journey that matched its ambition for the future of travel.

What I did

Working closely with the NEOM mobility team, I led the design of a unified family of airport applications.

  1. [ 01 ]

    Journey-aware by design

    The apps adapt to the passenger's flight, behaviour and journey stage, surfacing features only when they are needed. No clutter, no confusion.

  2. [ 02 ]

    Fast, calm flows

    QR-based boarding, personalised lounge notifications and real-time updates designed for speed in a high-pressure space.

  3. [ 03 ]

    Designed for everyone

    Multi-language onboarding and assistance, indoor navigation and flight-aware dashboards, from first-time tourists to pilots and crew.

Airport app interface
Airport app interface
UX flow
UX flow
Final designs
Final designs
The outcome

Five apps delivered across the NEOM Airport ecosystem in six months, giving passengers and operations one coherent experience.

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